On July 1st, 2015, Honorable Prime Minister of India Shri Narendra Modi inaugurated the ‘Digital India’ week at the Indira Gandhi Indoor Stadium in Delhi. Top industrialists – Reliance (RIL) Chairman Mukesh Ambani, ADAG Chairman Anil Ambani, Bharati Enterprises Chairman Sunil Mittal, Tata Group Chairman Cyrus Mistry, Aditya Birla Group chief Kumarmangalam Birla, Wipro’s Azim Premji.Bernhard Gerwert, CEO of European consortium Airbus’ Defence and Space unit, and Ping Chang, CEO of Taiwanese company Delta Electronics were among the global companies who graced this event.
Prime Minister Narendra Modi dreams of a ‘Digital India’ where government services are easily available to citizens on mobile devices. Technology has over the years become complex and versatile. The industrialists recorded above are the power for a digital transformation in their commercial enterprises. They are advancing their IT methodology and business to get by in the Digital Age.
We live in a period when social media, for example, Facebook, Twitter, Google+, et al., not just connect us, they turn out to be a piece of our computerized way of life. In any case, it’s not just about how these systems assist us with associating and corresponding with others. Whether we know it or not, our social movement now adds to our stature inside of every system.
Social network users are presently beginning to reexamine how they connect and impart to enhance their stature inside of every system. Furthermore, in the meantime, brands are paying heed, as these administrations likewise assist associations with recognizing people who are both connected and are significant to assist in venturing into new media and markets.
The potential for social impact is huge on both sides. Administrations that rank and recognize “impact” open the way to new doors for organizations to develop commonly gainful associations with computerized tastemakers and powers. Brands develop their venture into new systems and shoppers win acknowledgment and prizes for their online status.
The Rise of Digital Influence has created tremendous impact in our lives. Traditional companies need to understand how it’s earned and spent on social media.
- Email marketing- Email isn’t as energizing as other advertising channels and regularly gets neglected therefore. Email is encountering resurgence as mobile reach keeps on rising. A segment of individuals on your mailing list will probably just view your messages on a cell phone, and that number is developing consistently.
- Offer Your Company on Mobile- Selling your organization on mobile shouldn’t be hard. Portable clients joyfully surrender their area information, which implies mobile/social/nearby crusades just got less demanding. Utilize this information to connect the mobile/area crevice.
- Use Social to Its Full Potential- Social is enormous. Gain expertise maybe in a couple of social platforms before jumping into an excess of all at once.
The following are top 5 innovative digital companies in India, which shall assist your traditional business into a digital transformation:
1) SapientNitro– is a marketing and consulting company that provides business, marketing and technology services to clients. Sapient Corporation is divided into Sapient Nitro, Sapient Global Markets and Sapient Government Services. The company helps clients engage with their consumers through brand communications, digital engagement, and omni-channel commerce. They have assisted over 1000 clients including Chrysler, Citi, The Coca-Cola, and Lufthansa in 31 cities across America, Europe and Asia Pacific.
2) Accenture Digital – Accenture Analytics recently launched a series of Advanced Analytics Applications for the Telecommunications Industry. Accenture offers integrated digital business and technology services with Interactive, Analytics and Mobility.
Accenture helps businesses and governments redefine how they serve connected customers and operate connected enterprises. It offers complete, integrated digital business and technology services – digital marketing, analytics, and mobility – to deliver tangible results for both the real and virtual worlds.
Accenture digital from both the customer and the enterprise perspectives:
- Digital customer, where Accenture changes how clients engage and interact with their customers, patients and students
- Digital enterprise helps clients fundamentally rethink their strategies and enable new operating models and business processes, create connected product platforms, and improve their analytics and collaboration capabilities to enhance productivity.
3) BC Web Wise – offers digital solutions ranging from website development to online marketing that includes social media and marketing, as well as media planning and buying. They also offer services for mobile and tablet platforms as well as outdoor digital installations based on web-based technologies.
4) IBM Digital – To stay competitive, marketers must communicate with their prospects and customers in a deeper, more personalized way. By using data and insights into customer behaviour, they can transform their digital programs to create a relevant, engaging experience that out-performs non-targeted initiatives.
IBM digital marketing solutions enable you to use data about customer behaviours, from a variety of sources, to inform and promote personalized customer interactions in near real time. Using these solutions, you can create a single customer identity and deliver a consistent, personalized customer experience across channels—email, mobile, web and social—for higher online conversion rates and order value. As part of the IBM Commerce integrated portfolio, these solutions offer a scalable customer engagement platform with a collaborative workflow that works the way you do.
5) TO THE NEW Digital is a premium digital services company that combines the power of technology, analytics, marketing and content for digital transformation. We are a team of over 600 people, which includes technology evangelists, social media experts, content specialists, and creative mavericks who have transformed businesses of more than 300 companies spread across 30 countries worldwide. TO THE NEW Digital is also a strategic partner of many global companies including Google, Amazon Web Services (AWS), YouTube, DataStax and MongoDB.
Under Digital Marketing, the company has creative marketing, (team of creative experts specialize in website design, mobile application design, video creation, social media creatives and infographics), social media marketing( helps to discover and grow your brand equity by increasing engagement and trust through social community management and provide end-to-end online reputation management), media buying and planning (specialists deliver device-agnostic campaigns using search, SEO, social media marketing, performance marketing, remarketing, affiliate marketing, display and video advertising. Marketing technology delivers quick and high-impact digital experiences that include interactive web applications, responsive websites, CMS, mobile apps and social media applications.
